An all-pervading solution to manage Modern Trade Outlets

SalesDiary has a comprehensive solution to best manage promoters, calculate fill-rate, forecast demand and prevent out-of-stock situations at Modern Trade Outlets.

Advanced features for multiple point stock check, planogram, competitor analysis and automatic alerts on a low stock to Purchase Managers.

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Modern Trade

How can Sales Diary help in Modern Trade

Route Management

Optimized routes based on your priority outlets and business


Automated Purchase Order Alerts

Reduce time on taking orders with system suggested orders and share with the Purchase teams.

Route Management

Tertiary Sales

Enable your Modern Retail Merchandisers to record sales and consumer feedback.

Real-time update

Customer Issues

Record issues regarding claims, returns,damages or product feedback through the app

Location Tracking

Planogram Adherence

Adhere to the planogram agreed with the brands through the app more effectively without any confusion.

Location Tracking

Check-in and Check-out

Geo-tagged and time stamped records to analyse BTL activities and impact

EOD Closing Summary

Despatch and Delivery Confirmation

Track and verify past orders with real time updates from the depot generated by the system.

On-spot Billing

Consumer Surveys and competition analysis

Stay abreast about market trends and new products in your category.

Expense and Payments Management

Team Performance

Analyse team activities and derive best practices for your Modern Retail outlets.

Custom pricing for outlets

Credit and Cash Management

Track all the credit and cash collected on a daily basis and manage it seamlessly.

Custom pricing for outlets

How MTO Operation Works


Industries that can best utilise Modern Trade

Food & Beverage

Real time stock updates from multiple stock points at Modern Retail Outlets.


Increase the fill rate of your products for greater customer satisfaction and higher sales.

Personal Care

Support your products promoters and advisors with relevant information.


Sales Diary Blog on Modern Trade